
In a previous post, we explored a new Women, Infants and Children (WIC) program that helps low-income mothers buy more fresh produce at farmers markets. The new coupons are known as WIC Fruit and Vegetable Cash Value Vouchers, or FVC. This second post in the series looks at benefits of a similar nutrition assistance program already in place–the WIC Farmers Market Nutrition Program (FMNP)–and yet more stumbling blocks in implementation of such programs.
First, the good news.
According to a report by the Community Food Security Coalition based on USDA numbers, 2.3 million WIC participants received farmers market benefits in 2008, spending about $20 million. During that year, 16,016 farmers and 3,367 farmers markets were authorized to accept FMNP coupons. The USDA awarded grants to each state, amounting to $301,302 for D.C. in 2009, while Maryland received $341,338 (Virginia received $291,212 in 2008, but declined to participate last year).
Also according to the report, evaluation of the program in Washington state showed that WIC recipients who used vouchers increased their knowledge and consumption of fruits and vegetables, and planned to keep coming to farmers markets in the future. Several D.C.-area markets–including the Crossroads market in Takoma Park and three of the markets run by FRESHFARM Markets–established very popular grant-funded “double dollar” programs, which matched the value of vouchers, increasing shoppers’ buying power and farmers’ income.
This works out for everyone–at least until bureaucracy or lack of participation get in the way.
Liz Falk, the former manager of WIC and food stamp programs for FRESHFARM Markets, says she saw very little in the way of advertising for the WIC FMNP. D.C.’s WIC administrators and the Department of Health could not — or would not — devote much funding to develop and distribute marketing materials, and different agencies were reluctant even to add each others’ information to existing materials. The situation will likely hold true for the FVC program.
More worrisome still: Falk says that “red tape is covering so much of what’s possible with these programs.”
The program’s certification process itself is problematic. As our first post mentioned, D.C. offers just one training for farmers who want to participate in the WIC FMNP, Senior FMNP, and FVC programs. (It’s set for this Wednesday, March 10 in Greenbelt, MD, from 10 a.m. to 2 p.m.)
By contrast Maryland offers multiple trainings on 13 different dates in Greenbelt, Annapolis, Hagerstown, Baltimore, and Denton. Each lasts an hour–from 10 to 11 a.m. or 1 to 2 p.m.
Read the rest of this entry »