
WIC Sign at Ward 8 Farmers Market
In a previous post, we explored a new Women, Infants and Children (WIC) program that helps low-income mothers buy more fresh produce at farmers markets. The new coupons are known as WIC Fruit and Vegetable Cash Value Vouchers, or FVC. This second post in the series looks at benefits of a similar nutrition assistance program already in place–the WIC Farmers Market Nutrition Program (FMNP)–and yet more stumbling blocks in implementation of such programs.
First, the good news.
According to a report by the Community Food Security Coalition based on USDA numbers, 2.3 million WIC participants received farmers market benefits in 2008, spending about $20 million. During that year, 16,016 farmers and 3,367 farmers markets were authorized to accept FMNP coupons. The USDA awarded grants to each state, amounting to $301,302 for D.C. in 2009, while Maryland received $341,338 (Virginia received $291,212 in 2008, but declined to participate last year).
Also according to the report, evaluation of the program in Washington state showed that WIC recipients who used vouchers increased their knowledge and consumption of fruits and vegetables, and planned to keep coming to farmers markets in the future. Several D.C.-area markets–including the Crossroads market in Takoma Park and three of the markets run by FRESHFARM Markets–established very popular grant-funded “double dollar” programs, which matched the value of vouchers, increasing shoppers’ buying power and farmers’ income.
This works out for everyone–at least until bureaucracy or lack of participation get in the way.
Liz Falk, the former manager of WIC and food stamp programs for FRESHFARM Markets, says she saw very little in the way of advertising for the WIC FMNP. D.C.’s WIC administrators and the Department of Health could not — or would not — devote much funding to develop and distribute marketing materials, and different agencies were reluctant even to add each others’ information to existing materials. The situation will likely hold true for the FVC program.
More worrisome still: Falk says that “red tape is covering so much of what’s possible with these programs.”
The program’s certification process itself is problematic. As our first post mentioned, D.C. offers just one training for farmers who want to participate in the WIC FMNP, Senior FMNP, and FVC programs. (It’s set for this Wednesday, March 10 in Greenbelt, MD, from 10 a.m. to 2 p.m.)
By contrast Maryland offers multiple trainings on 13 different dates in Greenbelt, Annapolis, Hagerstown, Baltimore, and Denton. Each lasts an hour–from 10 to 11 a.m. or 1 to 2 p.m.
This is not to say that Maryland gets it all right: it has separate trainings for the FMNP and FVC programs, and each is administered by a different department – FMNP by the Department of Agriculture; FVC by the Department of Health and Mental Hygiene.
All of this is enough to make a farmer’s head spin, and tempt her to drop participating all together.
“[Farmers] want to come, they want to sell produce, and they want to make a living,” says Falk. “Willingness to participate in a WIC program is primarily determined by perceived man-hours needed on the bureaucratic back-end to get enrolled and stay enrolled,” wrote Dan White, DC Food For All contributor, on our listserv recently. Raise the hurdles too high, and farmers will decide the program isn’t worth the earnings.
Crossroads Farmers Market staff have also seen a problem with reimbursement. This market, located just outside the District line in Takoma Park, MD, sees the majority of its customers come in with some form of nutrition assistance. In the three years that Crossroads has been in existence and accepting programs like the WIC FMNP, staff have heard numerous complaints from farmers who say that the reimbursement procedure is complex and the timeline is short. Unlike cash or bank checks, the WIC checks have expiration dates. Once the farmers and customers do successfully exchange a payment, the sellers often have to wait weeks or months to see it turn into cash. Similar problems loom for the new FVC program.
As the last post mentioned, DC Food for All members are asking whether this system can be improved. To learn more and become part of the conversation, join the D.C. Food for All discussion group.
(When the law went into effect, most of the city was already in compliance, because many companies and landlords already changed their practices.) Currently the city of Denver has a 
Food and Health: the two go hand in hand. In many areas of the country, food insecurity, poverty and obesity are also terms that go hand in hand. Safeway is in the neighborhood one day and gone the next. This is the reality of urban communities where 
I also learned that as disconnected as Capitol Hill may be from the rest of the District of Columbia and the country at large, that optimism, transparency, accountability, innovation, responsibility, and community exists at the level of grassroots food systems. Such values provide the root base not only for healthy produce and stewardship, but healthy societies and healthy ecologies.
Under TEFAP (the Emergency Food Assistance Program), the U.S. Department of Agriculture distributes food commodities to states, which then distribute them to food banks and/or directly to emergency food providers like soup kitchens and pantries. As I recently 

