Posted by Kristen Kozlowski | October 14th, 2010
“We are surrounded by food deserts,” states Laura Fox, the Program Coordinator for Baltimore’s Virtual Supermarket Program. We are at the Sustainable Food Block Party at Bread for the City, organized by the Hip Hop Caucus, as part of 350.org’s 10-10-10 Day of Action. A map chalked on the wall behind us illustrates our purpose for gathering today: it shows the areas of DC which are classified as food deserts.
Laura is representing Baltimarket, an innovative social enterprise designed to combat food deserts that is run by the Baltimore City Health Department. Baltimarket offers an online grocery ordering system through which residents of low-income neighborhoods in Baltimore can purchase food, which is then delivered the next day to one of two library sites. Participants can pay for their groceries using cash, credit, debit, or food stamps, and they only pay for the food they order; delivery to the library is free. In the half a year that they have been open, they have had 50 customers, 200 separate orders, and around $7,000 worth of groceries purchased.
Baltimarket is a truly local organization on all levels, from the design of their logo (done by students at the Maryland Institute College of Art) to their grocery provider (a local grocer, Santoni’s Supermarket, which has served the people of Baltimore since 1930). Baltimarket has targeted neighborhoods with a large concentration of corner stores and fast food outlets, both of which provide unhealthy foods that have led to high rates of diabetes, heart disease, and strokes in these neighborhoods. Its first two libraries are in neighborhoods that are more than a mile away from any full-service grocery stores.
The use of libraries as sites of grocery distribution is a tactical strike against food deserts in other ways, as well. As Laura explains, “Baltimore is a city of neighborhoods, and in Baltimore there are so many wonderful libraries, and these libraries happen to be centrally located within many of the neighborhoods. The two neighborhoods we have the VSP in are low-income neighborhoods.” By working with infrastructure and institutions which already exist in low-income communities, Baltimarket engages directly with residents whose use of the service allows them to save the valuable time and money that they would otherwise have expended traveling to grocery stores via pubic transportation or taxi.
While Baltimarket does not put limits on the types of foods that can be purchased, they do try to provide incentives for people to make healthy choices with their purchasing and eating habits. For the first and fourth orders that a person makes through the program, they get $10 off the price of healthy foods (with the health department providing a detailed list from which to choose these products.) Additionally, the health department gives cooking demonstrations and hands out healthy recipe books at the libraries during the hours when food orders are being taken.
Unfortunately, the future of Baltimarket is uncertain. The money they initially received from the federal government is on the verge of running out, and they are in the process of applying for grants in order to keep the program open. “This program is wonderful!” Laura exclaims, but if they do not find new sources of funding in the next 60 days the City of Baltimore will not be able to afford to maintain the program.

As people in cities all over the country are searching for solutions to the food desert crisis, programs like Baltimarket suggest that such solutions can be both common-sense and innovative, making a huge difference to a neighborhood’s ability to support healthy residents. But it takes a lot of drive to start a new business during a recession, especially one that targets low-income neighborhoods. The City of Baltimore should be applauded for trying something new to address the problem of food deserts, and hopefully, with hard work, institutional and community support, and some luck, the program will find success.